We are seeking a Senior Trader Manager to join our China Outbound business. The successful candidate will be responsible for partnering and collaborating with our Account Management Team and Commercial Team in China, to trade and optimize the campaigns globally in different ads platforms, including Facebook, Google Ads, Google DV360, and Tiktok.
What You'll Do
Campaign Execution
Excellent campaign performance – deliver client success across a diverse portfolio of accounts in the planned ads platform
End to end campaign ownership and performance monitoring
Use data to enhance buying decisions, resulting in overachievement vs. client- stated KPIs and internal profit objectives
Use insights to build client rapport to up-sell and earn incremental opportunity with AM team and commercial team Portfolio Management
Deliver on-target margin whilst retaining & growing client spends with Account Management Team
Grow campaign portfolio revenue via surpassing client KPIs, supporting custom insights and building client relationships
Use data, analysis, and trading expertise to deliver campaign ahead of pace and maintain performance Internal Collaboration
Seamlessly communicate with AM team and commercial teams on product/capabilities positioning and growth strategy across multiple ads platforms
Take initiative to support others and deliver knowledge-sharing sessions when required
Work with AM team to aid in any of the following:
Campaign Process – uphold and follow China International processes
Custom insights planning & production
Pre-campaign qualification support – including support on Media Plans
Best-practices – adhere to and uphold campaign activation best practices
Troubleshooting – work on own initiative to identify and resolve campaign issues External Communication
Attend and participate in external meetings - deliver insight pieces and Q&A
Collaboration with AM team to deliver reporting for clients. Emphasis on delivering value for clients via focus on actionable insights Who You Are
Minimum 5 years of experience with hands-on trading digital campaigns
Fluent English & Mandarin are essential. Strong communication skills
Strong experience & proven track record of successfully optimising ads campaigns in at least two of Facebook, Google Ads, Google DV360, Tiktok, Snapchat. Preferred experience in optmizing programmatic campaigns especially in Google DV360
Commercial experience – clear evidence of servicing advertisers to a high standard. In addition to working closely with internal departments to either holistically grow revenue and / or develop advertiser partnerships through delivery of performance, insight and relationship
Experience working in client-facing environment would be an advantage
Strong mathematical and analytical skills & background are essential, the ability to work with large datasets in Excel files and BI internal tools
Experience in trading ads is a plus advantage
Experience in participating in a business from 0 to 1, and enjoy working in a entrepreneurial environment and challenges Why You'll Love It
Competitive Salary
Performance Review (twice per year)
Performance Bonus
Annual Leave: 14 days and other special leaves
Opportunity to learn and work with the most advanced advertising technology platforms
Work in a professional, active, international and dynamic environment
