What makes this a great opportunity?Role Responsibilities To develop Highball marketing strategy in order to deliver against budgeted sales and accounts, profit and Premium beer brand and market.

To increase the Brand awareness and recommend that JB & Kaku-bin highball is the new drinking style with meal to use media, event, promotion and seminar.

To change consumer`s demand from Premium Beer to Highball to expand Highball Flagship Lighthouse in restaurant and to create Home consumption To create infrastructure of highball to customize each materials for China market and China`s regulation.

(Chinese name, Chinese label.

key visual, POSM and Mug.) To construct successful model of Highball in China market.

(How to serve high quality Highball, method of development in restaurants and supporting method for consumer) To ensure proper servicing and documentation is in place for the Highball machine deployment at On premise channel To manage Highball machine under required specs & budget and to adjust with customers situation.

Manage Highball machines accounts to serve high quality highball for consumers.

To create new promotion method to accelerate increasing home consumption of whisky, and High ball style.

Use industry data and conduct consumer survey to understand the market and to build reports and presentations as required.

Initiate Highball research with support from Asia and International insights team.

Help translate global toolkits, guidelines and promotions into locally applicable campaigns as appropriate, ensure compliance with all key marketing mandatories including visual identity.

Manage the NSV, BI.

Capex Qualifications Relevant degree qualification or equivalent Minimum5-7years experience of Marketing Self-motivated collaborative leader who listens actively and can influence strong willed commercial leaders Experience of Brand Planning and Promotional Strategy Understands and can utilize Consumer Insights Understands principles and importance of Category Management Effective communication skills & presenter to senior management - can convey core messages succinctly Excellent interpersonal skills and awareness / ability to operate across a variety of different cultures Self-driven, results oriented, pragmatic, with a flexible and positive “can do” approach to challenges and difficulties.

PDCA management skill English skill Job Segment: Marketing Manager, Manager, Marketing, Management