Marketing Assistant Manager, Nutrition Category, Hot Platform;市场助理经理,营养品类热冲平台

PepsiCo 上海, 上海, CN

Published 2026-01-21

Description


Overview

The mission of this position is to help our consumers to have better gut health and a quality life through nourishment. The vision is building Quaker as leading business in basic-gut-health needs-oriented breakfast for core cohorts, with superior product lines and iconic brand.

The product line coves IO (instant oat)/QCO (quick cooking oats)/ OFR (oats for rice)/IOF (instant oat functional)/CPD (cereal powder drink)/Premium CPD/Functional nutrition platform.
Responsibilities

•Business plan development and deployment according to AOP, to deliver business growth target•Accountable for innovation projects of Quaker basic hot platform, to support market share growth and NR/NOPBT delivery.•Lead portfolio solution for top priority emerging customers, Club format, premium supers, etc.•Lead annual gifting plan for both online and offline•Lead marketing campaigns when it’s required according to the hot base platform product line business needs, and support channel activities and T2 T in perspective of mkt•Identify solutions and make recommendations to improve effectiveness based on business performance monitoring.•Continuously optimize portfolio mix, including proposition, product, package, price, place, and promotion, with sophisticated analysis of competitive lens.
Qualifications

Location

上海
上海
China
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Attributes

Job type Full time
Contract type Permanent
Salary type Monthly
Occupation Marketing assistant manager, nutrition category, hot platform;市场助理经理,营养品类热冲平台
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PepsiCo
PepsiCo
51 active jobs
Registered 2023-06-01
China

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In recognition of its continued sustainability efforts, PepsiCo was named for the sixth time to the Dow Jones Sustainability World Index (DJSI World) and for the seventh time to the Dow Jones Sustainability North America Index (DJSI North America) in 2012.
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