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Sr. Event Programming Manager, Ads Marketing - Apac Marketing, Shanghai

发表 2024-02-12
过期 2024-02-18
ID #2027031336
Free
Sr. Event Programming Manager, Ads Marketing - Apac Marketing, Shanghai
China, 上海, 上海,
发表 February 12, 2024

描述

Amazon Ads helps brands design ad experiences that delight customers and deliver meaningful results.

With 300+ million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences.

Our solutions on Amazon.com, services like Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon.

In 2017, we stood up a team in China to drive the awareness, activation, and continued success of China-based sellers advertising in marketplaces worldwide (North America, Europe, and Asia Pacific) via marketing channels, seller education, and product marketing.

We are looking for an experienced, highly motivated, Sr.

Event Programminig Manager to drive strategic and industry event marketing programs for Amazon Ads China.

The Sr. Event Programming Manager will be accountable for event content strategy and content creation, with programmatic approach to serve the dynamic event needs.

This person will also work internally in a cross-functional manner, collaborating with teams across Amazon Ads to identify our audience needs and turning it into scalable programming through suitable events and channels.

Lastly, the Sr.

Event Programming Manager will own testing and measurement, optimizing for what drives performance and reporting the impact of event programming on the event success and business growth.

Key job responsibilities· Lead regional event programming in mainland China.· Proactively partner with global teams for global strategic events and regional industry events programming.· Analyze event programming results on regular basis and continuously optimizing the event format, content, and experience.· Responsible of driving brand awareness, familiarity, and shape brand perception among our target audience through integrated marketing campaigns.· Responsible of creating event programming that can attribute to leads generation for Sales team and business impact.· Work closely with internal marketing and product teams on a holistic GTM plan through event programs related to new feature GTM and brand campaign.· Proactively reach out opportunities of category associations on cross-border ads development.· Serve as a consultative product and brand expert and understand advertiser and customer needs.

We are open to hiring candidates to work out of one of the following locations: Shanghai, 31, CHNBASIC QUALIFICATIONS- 6+ years of professional non-internship marketing experience- 7+ years of developing and managing acquisition marketing or channel programs experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional marketing programs- Experience developing and executing campaigns across a multitude of timezones and languages PREFERRED QUALIFICATIONS- Experience driving direction and alignment with large cross-functional teams and agency partners- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

职位详情

工作类型: 全职
合同类型: 永恒的
薪酬类型: 每月
职业: Sr. event programming manager, ads marketing - apac marketing

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