You will be responsible for:
• Paid Creatives & Messaging Planning and Production:
❏ Manage and improve all qualitative aspects of paid channel ads: ad content / creative template design / messaging;
❏ Integrate different paid channels / ad formats with overall country branding communication roadmap and user lifecycle journeys to build best practices for every single creative element
❏ Develop and safeguard content production SOP from template design to channel output
•Content Marketing for User Operation Mechanics:
❏ Design onsite and offsite content strategies for user growth products and promotion mechanism to create user awareness and drive adoption
❏ Create engaging creatives that can be repurposed for local markets
• Communication Strategy:
❏ Design communication strategy for growth products to maximise the impact of onsite promotion mechanism across paid channels
❏ Strong pulse on APAC marketing trends, media channel browsing behaviour and user demographics to design the most effective ways of story telling style / format / design
Innovation and Growth:
❏ Bring paid channels to its full potential by testing the latest products and features
❏ Always challenge the status quo and suggest ideas for A/B & multivariate testing. Work closely with channel specialist to plan test, track test results and build up learning library
创新方向增长运营
岗位职责：
1、负责海外电商业务的新用户数量和质量
2、通过竞品调研和实体考察，了解不同国家的用户需求，结合当地特征，输出定性和定量的分析结果
3、通过增长裂变经验、异业合作或创新手段进行新用户获取
4、熟悉A/B test，制定实验计划，快速验证项目有效性，对项目结果负责
