Responsibilities: Lead the development of localized brand strategies by providing input and coordinating with Riot and Tencent stakeholders
Help review Tencent campaign plans and creative work, ensuring alignment with brand guidelines and Riot’s values
Assist in the documentation and communication of brand narratives and publishing plans for internal and external stakeholders
Serve as a point of contact for Tencent’s publishing and marketing teams, offering feedback and support during campaign planning and execution
Coordinate with Riot global teams (product, creative, publishing) to communicate China-specific priorities and requests
Support the preparation of strategic updates and campaign evaluations based on Tencent and market feedback
Gather and share insights on the Chinese TFT player communities, including preferences, cultural context, and engagement trends
Collaborate with insights teams to support research initiatives and apply findings to publishing decisions
Monitor industry trends and competitor activity to help inform brand adjustments
Work closely with Riot China and global publishing teams to align messaging and player-facing efforts
Ensure campaign materials and communications reflect consistent tone and positioning
Support initiatives that build long-term player trust and brand familiarity in China
Required Qualifications: 5+ years of experience in brand management, publishing marketing, or marketing coordination within gaming, entertainment, or digital media
Experience collaborating with partners or agencies to support marketing or publishing initiatives
Familiarity with gaming audiences, especially in strategy, autobattler, or competitive genres
Fluent in Mandarin Chinese and English , with strong communication and coordination skills
Demonstrated ability to work cross-functionally and manage multiple stakeholders
Solid understanding of Chinese gaming culture and player expectations
Desired Qualifications: Experience working with or supporting campaigns involving major publishers like Tencent
Knowledge of Riot’s IP and values, especially with a player-first mindset
Exposure to live service games and publishing pipelines
Passion for strategy games on PC and mobile platforms
