As the Country Head, the primary focus is on driving business growth, profitability, and market expansion in China’s B2 B sector.

This role involves full P&L responsibility and the execution of a comprehensive business strategy to maximize commercial success.

Primary Responsibilities: Business Expansion & Market Strategy Develop and implement a growth-focused business strategy, starting with selecting the right product portfolio, licensing partnerships, regulatory approvals, and commercialization.

Lead strategic partnerships, alliances, and licensing agreements to enhance business reach and maximize asset value.

Establish the company's brand positioning in the industry, ensuring alignment with global standards and long-term value creation.

Sales & Business Development Leadership Drive sales and business development efforts across key B2 B channels, including retail, institutional, and industrial clients.

Identify new revenue opportunities, oversee contract negotiations, tender renewals, and deal closures across the Mainland.

Strengthen relationships with critical customer accounts, ensuring high-value business deals and long-term collaborations.

Investment Planning & Execution Create and execute investment plans for product and asset development, M&A opportunities, and other strategic growth initiatives.

Work closely with the Executive Leadership Team (ELT) to align business priorities and ensure financial sustainability.

Cross-Functional Collaboration Partner with R&D teams to gather insights on product pipelines, regulatory requirements, and market potential.

Collaborate with operations and supply chain teams to ensure seamless supply-demand planning and timely product delivery.

Regulatory & Compliance Oversight Monitor all sales and marketing activities to ensure compliance with local market regulations, legal frameworks, and ethical standards.

Develop and implement governance mechanisms to manage financial performance effectively.

Building & Leading High-Performance Teams Recruit, develop, and lead strong commercial and operational teams across China to support business expansion.

Foster a high-performance sales culture focused on customer-centricity, execution excellence, and results-driven performance.

Implement reward and recognition programs to keep teams motivated and aligned with business goals.

The Impact This role is critical for driving growth, expanding market presence, and building a strong foundation for long-term success in China.

By developing strategic partnerships, optimizing sales performance, and ensuring operational excellence.

Please reach out to our consultant - SP Samant at sam@crossovertalent.asia for a confidential discussion.