Job Location: Shanghai Job Location: Shanghai Company description Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise.
As the love for our brands continues to grow, so too does our global reach.
Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world.
The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of.
Join us, and you could be one of them.
Diversity Statement Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities.
We believe all of our people are equally talented in their own way.
In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero.
The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role: Manage Marketing Kinder Seasonal portfolio to meet sales, profit and market share targets within agreed budgets.
Develop and communicate brand strategies and guidelines covering product, packaging, communication and pricing.
Develop and manage the implementation of brand activities based on brand strategy.
In the meantime, responsible for the execution of E-commerce activities in Kinder team.
Main Responsibilities: BUDGET AND SALES PLANNING Ensure liaison with the Sales Management team to communicate and obtain feedback in collaboration with Trade Marketing team Budget tracking and monitoring for Marketing Kinder PROMOTIONS/SPONSORSHIP Ensure the development and production of promotional materials according to marketing plan and approved procedures Work with Trade Marketing and Sales teams to evaluate the success of the specific promotions / sponsorship deals undertaken, specify the arrangement for any corrective action / future projects that may be required.
Design and implement seasonal in-store activities (POSM and PMG ) PACKAGING Propose and share new projects intended to result in new formats and new packaging designs for seasonal portfolio Supervise the implementation of the main projects while verifying that any stated guidelines are applied E-Commerce Responsible for the execution of E-commerce activities in Kinder team.
Who we are looking for: Brand/Commercial experience in FMCG Commercial savviness and financial acumen Understanding of China trade dynamics, especially offline Excellent communication skills both oral and written (Native Mandarin speaker, fluent English is essential); Excellent Project management skills Strong influencing skills, able to influence cross functional leadership teams Proactive, dynamic, responsible, able to work under pressure and meet deadlines How to be successful in the role and at Ferrero: Consumers, quality and care are at the heart of everything we do.
So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. You will develop innovative strategies and insights thanks to an open mind and a thorough understanding of Ferrero products.
Defining the brand vision that drives trusted and meaningful brands will also depend on working in a dynamic and flexible environment, intense focus on goals and a proactive approach.
Employee contribution and engagement at Ferrero is individual, team and organization based, so you should have the ability to work independently as well as manage your team and stakeholders.
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Senior Seasonal Portfolio Manager, Shanghai
Free
Senior Seasonal Portfolio Manager, Shanghai
China, 上海, 上海,
发表 January 29, 2025
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In 1946 Pietro Ferrero invented a cream of hazelnuts and cocoa, meant to be spread on bread, and called it Pasta Gianduja. The product had a great success[citation needed] and therefore Ferrero created the new company to produce and market it. A similar product, sold under the name Nutella since 1964, became popular around the world.
In addition to Nutella, Ferrero produces many other products, including the chocolates Ferrero Rocher, Pocket Coffee, Mon Chéri, Giotto, Confetteria Raffaello coconut cream candy, and the tic tac breath mints. A dark chocolate version of the Ferrero Rocher is also available, called the Ferrero Rondnoir, which contains a pearl of dark chocolate in the center instead of a hazelnut, chocolate cream instead of Nutella and cruchy chocolate bits instead of crushed hazelnuts. There is also a coconut version, Confetteria Raffaello, which contains milk cream surrounding an almond and covered with meringue and shredded coconut. The Ferrero Prestige collection is a set of three: Rocher, Rondnoir, and a coconut version called Garden Coco. The Garden Coco candy is similar to Confetteria Raffaello, but has coconut cream instead of milk cream.
Ferrero also produces the Kinder product series, including Kinder Surprise (also known as "Kinder Eggs"), Fiesta Ferrero, Kinder Chocolate bars, Kinder Happy Hippo, Kinder Maxi, Kinder Délice and Kinder Bueno. Hanuta chocolate hazelnut filled wafers are also produced by Ferrero.