Develop, monitor and manage a portfolio of retailers/clients account, in accordance with the strategy of division and brands
Create an annual business plan/trade marketing plan taking into account levers of growth to achieve brand results (sell-in, sell-out, market share) and the profitability of brands within the account.
Lead or participate in the negotiations with retailers/clients on key launches, space, location and stock. Establish and develop partnerships and strong relationships with the trade marketing.
Establish and implement the plan including trade marketing/animation/ merchandising/training. Follow up return-on-investment of actions and animations. Support the development of the account, including e-retail.
Drive the performance of their accounts (P & L). Manage stock agreements with trade partners. Monitor contracts/invoices associated with the brand. Prepare and conduct brands strategy meetings with the trade marketing.
