The Offer Work alongside & learn from best in class talent Opportunity to make a positive impact Fantastic work culture The Job What You’ll Do: Develop and implement end-to-end growth strategies focused on lead generation, MQLs, and optimizing conversion rates.

Own and optimize organic and sometimes paid digital marketing campaigns (Google Ads, Linked In Ads, SEO, content campaign, email marketing, etc.) designed to convert traffic into qualified leads.

Plan and implement SEO strategies to increase organic traffic, improve search engine rankings, and drive qualified leads through on-page and off-page optimization techniques.

Lead the development of new landing pages, including localization in multiple languages, assessing developer efforts and coordinating with their team to meet technical requirements.

Own the technical integration and automation of marketing tools (Hubspot, Google Tag Manager, Ahrefs) to streamline operations and improve efficiency.

Must be proficient in setting up workflows on Hubspot.

Manage inbound lead qualification and implement strategies to improve conversion rates.

Leverage data analytics to track performance metrics, optimize growth levers, and improve marketing ROI.

Develop actionable reports and performance dashboards to support data-driven marketing decisions.

Leverage data analytics to track performance metrics, optimize growth levers, and improve marketing ROI.

Develop actionable reports and performance dashboards to support data-driven marketing decisions.

The Profile To thrive in this role, you must have: A Bachelor’s or Master’s degree in Marketing, Communications, Advertising, Computer Science, Engineering, or a related field.

A minimum of 5 years of proven experience in a B2 B Saa S marketing role, with a focus on growth marketing and SEO.

Expertise in SEO strategies and tactics, including keyword research, technical SEO, and performance analysis.

A strong understanding of digital marketing, growth strategies, and lead generation techniques.

Experience with Hubspot, marketing automations, and other technical tooling.

A/B testing experience is a plus.  Proven experience in early-stage or high-growth startups managing multiple projects simultaneously.

A data-driven mindset with the ability to analyze performance metrics and make informed marketing decisions.

Familiarity with UX/UI principles and their impact on conversion optimization (nice to have).

A self-starter mentality, with the ability to take ownership of projects from end to end and work autonomously to drive results.

Join us at Portcast and be part of a high performing team that is shaping the future of the logistics and shipping industry through cutting-edge predictive analytics! The Employer Our client is a venture-backed startup which predicts global trade flows to help logistics and shipping companies become more profitable.