Tätigkeitsbereich: Marketing / Vertrieb / Kommunikation Fachabteilung: Public Relations Gesellschaft: Beijing Mercedes-Benz Sales Service Co., Ltd.
Standort: Mercedes-Benz Sales Service Co., Ltd., Beijing Startdatum:sofort Veröffentlichungsdatum:..4 Stellennummer: BEIQMArbeitszeit: Vollzeit Bewerben Aufgaben Becoming part of Mercedes-Benz means finding your individual role and workspace to unleash your talents to the fullest.
It means becoming your best self in a global automotive company that has the goal to build the most desirable cars in the world.
Empowered by visionary colleagues who share the same pioneering spirit.
Together for excellence.
Objective of Job Executive Profiling and day-to-day PR consultancy:1) Keep a close eye on industry trends, best practices, and major OEM news, and develop industry intelligence report on daily/weekly/monthly basis.2) Support the line manager to develop overall strategy and messaging of executive profiling programs, incl.
media roundtable, keynote speech, interview and internal communication assets; 3) Conduct research and study and provide PR consultancy and evaluation to business topics upon business requests.
Customer-centric product and brand communications:4) To sustain the momentum and enhance public desirability, design, and execute sustaining campaign about products and brands with full engagement of dealers and regional media interfaces to ensure consistent brand/product messaging yet tailor-made approaches upon business requests and communication contest of the regions. 5) Develop and implement PR communications about MB customer experience in terms of service, retail, and customer benefits in close collaborations with relevant team from Network development, Central Sales, etc.
Task Designation Executive Profiling and day-to-day PR consultancy:1) Monitor social and media to collect and understand industry trends, best practices, and major OEM news, and independently develop industry intelligence report on daily/weekly/monthly basis.2) Support the line manager to develop overall strategy and messaging of executive profiling programs. 3) Develop bilingual speech/briefing materials for executive media roundtable, keynote speech, interview, internal communication occasions, etc. 4) Organize and facilitate media roundtable/media talks, media shooting, etc.5) Provide PR consultancy and evaluation to business topics upon business requests under line manager’s supervision.
Customer-centric product and brand communications:6) Design and develop sustaining communication campaign about product and brand in the regions with full alignment with national product and brand strategy and messaging to ensure consistent messaging yet tailor-made regional approaches upon business requests. 7) Engage and coordinate media interfaces on sustaining campaign delivery.
Develop and implement PR communications about MB customer experience in terms of service, retail, and customer benefits in close collaborations with relevant team from Network development, Central Sales, etc.
Qualifikationen Qualification Education and related-Bachelor degree or above.
Major in English Language and Literature, Journalism and Communications being Preferred Experiences- High standard in integrity with good business discipline.- 8+ years of relevant PR/Marketing Communication experience in Auto and other retail industry.- A thorough understanding of auto industry with profound product knowledge is necessary.- Strategic thinking, energic, flexible, efficient, and resilient.- Strong written and verbal communications skills in English and Chinese- Good collaborator, willing to share, to cooperate, to support and to learn from others; Benefits Mitarbeiter Events Flexible Arbeitszeit möglich Hybrides Arbeiten möglich Gesundheitsmaßnahmen Mobilitätsangebote Mitarbeiterrabatte möglich Barrierefreiheit Gute Anbindung We need your consent to load the Youtube service!We use a third party service to embed video content that may collect data about your activity.
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Business & Customer-centric Communications, Beijing
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Business & Customer-centric Communications, Beijing
China, 北京, 北京,
发表 October 2, 2024