About us Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people.
Listed on the Australian Securities Exchange (ASX), we know that it’s the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world’s most admired premium wine company. TWE is the largest exporter of Australian wine to Asia, with our brands – especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region’s more established wine markets. We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France and Chile.
For more information, please visit www.tweglobal.com What’s in it for you * Attractive remuneration and healthcare benefits * 20 days of paid annual leave per year * Flexible work arrangement to support your wellbeing * Outstanding career development opportunities to realise your full potential * Collaborative and inclusive culture where people and performance thrive About the role This role is responsible for the regional & local market brand development of Daou International across China. Aim to drive overall brand growth through consumer recruitment & engagements and increase demand at the distributors & trade customers' level.
Strengthen Daou International ambition to put consumer experience at the heart of marketing and drive growth in strategic markets through effective brand and trade marketing activities.
Brand Marketing * Develop and execute paid media, PR & influencer marketing plans to increase brand awareness & positive brand reputation and drive recruitment & consumer engagements with the brand.
* Plan and execute flawless brand events across relevant projects or campaigns.
This includes media, consumers and trade events.
* Adapt global marketing toolkits, brand content and assets to build relevant programs for the region and local markets.
Trade Marketing * Build On Premise, Off Premise and E-Commerce (if any) programs into a comprehensive, integrated marketing plan.
* Utilize insights to develop initiatives to address the fundamental needs of the market.
* Customize programs that provide a source of differentiation and appeals to the distributors and trade partners.
* Align customer marketing initiatives with key commercial stakeholders and external partners (distributors & trade customers) through annual joint business planning process.
* Build strong relationships with internal and external stakeholders to ensure clear communication, direction and execution of strategies and marketing programs.
Specific tasks * Manage market level P&L, with relevant Commercial stakeholders (Director Global Luxury Sales, Daou and Luxury Sales Managers) including volume & value targets for specific programs, A&P budgeting, and PO management.
* Closely monitor execution of key programs to capture leanings for continuous improvement * Utilize return on investment (ROI) models for all activities to manage profitability.
* Track and analyse monthly depletions against targets and plan activities to address trends.
* Monitor market performance to identify opportunities and risks, create action plans to optimize and improve outcomes.
* Manage agency relationships to achieve best results.
* Comply with company policies, procedures and governance including Corporate Social Responsibilities, Risk Management and Health and Safety. About you * Bachelor’s degree with emphasis on marketing and business * Luxury brand management and trade marketing experience preferred, minimum 5+ years in the related business environment * Prior experience in Wines & Spirits industry is an advantage * Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the brand experience * Good understanding of various marketing and sales touchpoints * Experience creating and executing marketing campaigns and programs that drive sell through and depletions * Proficient skills set and experience in budget controls, evaluations, analytics, and interpretation to determine marketing effectiveness and ROIs * Strong project management & planning skills; excellent time-management skills and ability to multi-task while managing cross functional demands * Ability to build, manage and maintain effective stakeholder relationship, experience in managing agencies * Fluency in English (essential) and other Asian languages (desirable) * Excellent interpersonal and communication skills; a clear and confident communicator who can build and nurture strong relationships and work with cross-functional teams * Results oriented, a critical-thinker, strategic and problem-solver * Proven leadership and influencing skills to drive delivery of business objectives * Exceptional project management, planning and organisational skills * Strong work ethics and capabilities to persuade and influence internal and external stakeholders * Flexibility in terms of working hours and travels to accommodate market influences and events * Aptitude to work autonomously and self-regulate workflow and approvals as necessary Culture We bring our whole selves, we’re courageous and we deliver together – that’s our DNA.
We’re a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We’re brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We’re definitely “glass half full” people and see challenges as opportunities and move with pace to achieve our goals.
If you’re ready to help us be the world’s most admired premium wine company, please apply now! Inclusion and Diversity Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or on the basis of disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number.
How to apply We move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.
Please note that cover letters are not required (we really mean this!) All applicants will receive an email to invite them to complete online assessments that will cover three areas: personality profile, cultural fit and a cognitive assessment. The assessments should take around 30 minutes in total and you will be able to download a report at the end of it. We will then be in touch ASAP to update you on how your application is progressing. We ask you to try to complete the assessments ASAP – ideally within 24 to 48 hours.
Note that we prefer to deal with you directly; we haven’t briefed a recruitment agency on this role and won’t be accepting CVs through any recruitment agency, so please apply directly.
广告
Brand & Customer Marketing Manager Daou - China, Shanghai
Free
Brand & Customer Marketing Manager Daou - China, Shanghai
China, 上海, 上海,
发表 October 31, 2024