The HOKA KA Supervisor is responsible for maximizing sales and brand performance for HOKA through the execution of an Integrated Sales Strategy in line with the business plan and market needs in Mainland of China.
The role includes effective coordination/ alignment / implementation of merchandising, marketing (Field marketing) and sales. Key areas for influence include partner advisory in executing sales strategy for each season in order to achieve the HOKA sales plan.
The role requires representation in local trade show meetings which requires consumer and retail product expertise for Running Footwear category.
Requires to build strong relationships with designated accounts (across buying, sales, merchandising, partner retail), to successfully manage designated retailer accounts.
20% Implements Sales Strategy and Seasonal Merchandising Strategy:
Work closely with sales team to execute a consistent seasonal assortment mix and seasonal investment plan at retailer accounts field.Identify key product stories for the season and facilitate presentation of a clear GTM plan for designated retailer markets in sales meetings. Seasonally executes sell in meetings to appointed accounts demonstrating a full competency in brand, product knowledge, KPI’s, driving desired outcome and planned assortment by account20% Execute Go-To- Market Strategy:
Work with retailer accounts to implement the China GTM plan.Implement and support product launch in retailer account markets.Ensure the product and then VM are well represented in appropriate retail / wholesale accounts in the market based on the agreed distribution strategy15% Events and Key account sales:
Support key accounts with product and brand presentations.Plan for key events and community building initiatives, product sales at events with Field Sales Representatives.35% Account Management:
Act as the first point of call for accounts within the HOKA Brand and manage accounts on a consistent, predictable cadence.Develop a strong understanding of target consumer, trends and competition in retailer accounts markets.Maintain regular daily or weekly contact with sales leader, regarding sales updates, sell through, issues, opportunities, and market intelligence.Propose new opportunities to Sales Leadership10% Quarterly Market reviews
Stay up to date on category trends at a micro level and incorporate that knowledge into product recommendations and in developing monthly, quarterly and annual sales plans based on growth opportunities and sales goals by market
