Centralized lead management and early engagement
• Centralized lead handling according to the global NEB lead management process
• Screening market for upcoming projects e.g. external project database
• Pro-active contacting of potential customers for early engagement
• Contacts all customer-initiated leads e.g. via webpage form, digital marketing campaign, chat or other online channel within 24 hours. Qualifies the lead before assigning to salesperson, books e.g. value discovery meetings according to FL sales policy
• Supports salesperson in value discovery meetings e.g. prepares presentation and other support material for the meeting
• Provides feedback on web lead quality to marketing
Support sales in tendering
• Support salespeople in tendering including KTOC configuration
• Helping sales to build tailored value propositions for the customers
• Support selling and, in some frontlines, sell standard NEB projects through phone e.g. with frame agreement or other selected small customers
• Support salespeople in keeping sales funnel and CRM data up to date
Read more on
