Job Profile: Senior Manager Brand Finance – GCA (M3)
Department
Finance Greater China (GCA)
Reporting Line
Director IBP & Brand Finance, GCA
Location
Shanghai, Greater China
Grade
M3
Purpose & Overall Relevance
The Senior Manager Brand Finance acts as a strategic Finance Business Partner to the assigned Business Unit(s), driving the achievement of margin targets and enabling fact-based decision-making. For each assigned category, this role leads the financial planning and analysis, ensures visibility into product costs and delivers actionable insights to support sustainable growth and profitability across the GCA region.
Key Responsibilities
Financial Planning & Analysis Supervise budgeting and forecasting for assigned categories, short- and long term.
Facilitate monthly Integrated Business Planning (IBP) for assigned Business Units and Channels, ensuring alignment and analysis.
Analyze BU financials on a regular basis, highlighting risks, opportunities and focus needs, and deriving recommended action steps
Margin & Cost Management Support BU in model / article level margin target setting process in accordance with strategic and financial ambitions
Drive achievement of GIM targets, using realized margin as a key qualifier.
Business Partnering & Decision Support Enable fact-based decision-making by creating transparency on KPIs (net sales, volumes, margins, range size) in line with business plans.
Influence GTM strategies with financial insights that shape assortment planning, pricing, and promotional strategies.
Participate in product and pricing tiering decisions from the product development phase. Analyze and simulate pricing strategies to maximize profitability and optimal product mix.
Product Segmentation & Distribution Provide product segmentation and distribution insights, including analysis of product and price overlaps.
Partner with Demand Planning to lead monthly SP reviews, analyze product mix, pricing effectiveness, and margin gaps, and recommend OTB and shipment impact.
Reporting & Analytics Develop and implement communication packages to present derived results, recommendations and solutions. This includes management and execution of standard reporting as well as ad-hoc analysis
In close collaboration with Data & Analytics team, design, develop, implement and further improve reporting and analytical tools (sales velocity, margin contribution, range efficiency etc.)
Project & Stakeholder Management Manage and develop team members and set environment for performance, in particular: develop functional, technical, and social skills within the team (esp. provide guidance and leadership to direct reports, interns, trainees, etc.)
Develop effective working relationships with key business stakeholders across GCA and HQ
Create new and improved working methods that significantly contribute to the overall department’s or Business Unit’s success.
Key Relationships GCA Product teams
GCA FP&A and Commercial Finance teams
GCA Demand & Inventory Planning
Creation Center Shanghai
Sourcing / Costing
Global Brand Finance, GTM and IBP teams
Knowledge, Skills, and Abilities Strategic and creative thinking; entrepreneurial mindset
Strong analytical skills, facility with numbers, financial modeling, and problem-solving ability
Excellent communication, influencing, and negotiation skills for senior executives, stakeholders, and cross-functional leaders
Adaptability and ability to maneuver in dynamic, consistently changing environments
Ability to operate cross-functionally and understand external business drivers
Deep understanding of international company dynamics, complexity, and interactions
Business fluency in English (written and spoken)
Technical and digital savvy; experience with advanced analytics and reporting tools
Education & Experience University degree in Business Administration, Finance, or Controlling.
Minimum 5–7 years of relevant work experience, preferably in retail, sporting goods, or comparable industries.
Experience in a marketing- or brand-driven environment preferred.
Project and/or leadership experience is a plus.
